Accredited Buyers Representative (ABR)
Approved for 12 hours of CE credit in California. The two day ABR designation course prepares buyer's representatives to provide the kind of service and fidelity to buyers that sellers have always enjoyed. Emphasis is placed on the buyer counseling session, negotiating, and customer versus client levels of service. Course fee includes membership in Real Estate Buyer's Agent Council (REBAC)
*One additional elective course is required* Click here to download the NAR Course Career Path matrix
At Home With Diversity
The At Home With Diversity® course is part of a comprehensive cultural diversity outreach program that will help real estate companies diversify their workplaces and improve the industry's ability to serve culturally diverse consumers. NAR and HUD undertook a joint effort in 1998 to certify real estate professionals who are trained regarding cultural diversity and outreach and have made a commitment to a set of diversity principles. The training, built on the letter and spirit of the Fair Housing Act, provides participants with tools to build diversity outreach into their business plans to best serve a dynamic and growing market.
e-Buyer (ABR elective)
Though we are now confronted by new competitive realities, we also have new tools to deal with these realities. As real estate professionals, we must face them proactively, and the E-Buyer was developed to tackle that challenge head on. In this course we will address such questions as:
- Who is the e-Buyer, or online consumer, and how they change the future of the real estate transaction?
- Just what is e-business, and what is the structure that supports and feeds it?
- How do we find e-Buyers, or online customers, and acquire their business?
- What is the status of the online transaction now, and where is it headed in the future?
- How do we transition online and offline customers into the For Life Mode (The process of maintaining the relationship through the entire Home Ownership Lifecycle)
- What are the opportunities, and associated challenges, for real estate professionals in this constantly evolving business environment?
e-PRO (ABR elective)
This is an NAR Certification course that is specifically designed to help real estate professionals thrive in the competitive world of online real estate. Receive a $25.00 discount when you sign up by using scholarship code: T2782 Sign up now!
Effective Negotiating for Real Estate Professionals (ABR elective, PMN)
This course examines positional bargaining and value negotiating. It also examines unique issues when representing someone in a negotiation and breaking a negotiation impasse.
Short Sales and Foreclosures (SFR, ABR- elective)
Real estate foreclosures have been increasing--and will continue to do so as interest rates on subprime adjustable-rate mortgages (ARMs) reset. This course examines how real estate professionals can help buyer-clients prevent foreclosure as well as how to counsel buyer-clients who want to invest in pre-foreclosure or foreclosed properties. Materials include information on short sales, the foreclosure process and working the REO business.
Green Designation (ABR elective)
As the foundation of NAR’s Green Designation program, this two-day course gives students a broad understanding of green real estate principles--from the concepts of sustainability, New Urbanism, and smart growth to the application of industry ratings and evaluation standards in real estate. As a practical resource, this course shows real estate professionals how to explain to consumers what makes a home, building, or property green, how to list and market green properties while fulfilling one’s legal and professional obligations, and how to implement green practices on the road and in the office. In addition, this course discusses how real estate consumers can determine the energy efficiency of their properties, take advantage of green grants and initiatives, and reduce everyday toxins in the home and workplace
"Residential" Green elective
NAR's Green Designation Residential Elective Course provides real estate professionals with knowledge and awareness of green building principles applied in residences so that they can guide buyer–clients in purchasing and retrofitting green homes as well as help sellers by listing and marketing green properties. The course encourages the real estate professional to be an advocate for green principles in the design and use of homes and a positive force for creating sustainable communities.
Introduction to Real Estate Auction (ABR elective)
Written as a primer for residential and commercial real estate professionals who have had little to no experience using auctions, this course helps students how to use the auction method of marketing, identify good candidates for real estate auctions, and network with an auction firm and/or auction professionals.
Innovative Marketing (ABR elective)
Learn how to develop useful strategies for marketing your services to any home buyer. This course is for anyone who wants to tie together their knowledge of home buyers needs, awareness of marketing principles, and a solution oriented approach to serving buyer clients.
Real Estate Professional Assistant (REPA)
This two day certificate course provides an intensive introduction to the real estate business and to the specific way support staff can become a valuable asset to their employers. Every administrative employee from Call Coordinator, Transaction Coordinator to licensed or unlicensed assistant will benefit from this program
Resort and Second Home Property Specialist (RSPS)
The Resort and Second Home Property Specialist certification prepares REALTORS® to service the growing resort and second home market in their communities. This certification is awarded once the student has attended this two day course, completed the RLI 1031 exchange course and two elective courses.
Seniors Real Estate Specialist (SRES, ABR elective)
Approved for 12 hours of CE credit in California. The goal of the Seniors Real Estate Specialist (SRES) is to help seniors make wise decisions about selling the family home, age appropriate financing, buying rental property or managing the capital gains and tax implications of owning real estate, among many other issues. By earning the SRES designation the licensee demonstrates that they have the requisite knowledge, experience and expertise to successfully provide seniors with professional consultation about real estate.
The Business of Your Business: People, Planning, Money & Management (PMN Course)
This course will teach you how to think about the business of your business, make it more profitable and you more successful. People, planning, money and management are the principles that will allow you to take your business to the next level. Learn the how's and why's of staffing, how to take a "systems approach" to growing your business and why your role should be that of a CEO working on the business versus an employee working in it.
Effective Negotiating for Real Estate Professionals (ABR elective, PMN Course)
This course examines positional bargaining and value negotiating. It also examines unique issues when representing someone in a negotiation and breaking a negotiation impasse.
Harnessing the Power: Skills Based Performance Management (PMN course)
What separates the best from the rest? The best have systems not just for their real estate businesses but for themselves. They have harnessed the power of performance management skills to challenge themselves, to manage their time effectively, to build credibility and develop a personal vision. This course will show you how to eliminate the obstacles that conspire to prevent you from getting to that next level in your business and in your life. This course will teach you how to harness the power of performance management skills to challenge yourself, to manage your time effectively, to build credibility and develop a personal vision.
Networking & Referral Systems (PMN Course, RSPS elective)
Between networking and referrals are the relationships we build and manage. The goal of this course is to provide REALTORS® with the information and tools they need to make the transition from a salesperson making cold calls to a professional, knowledgeable consultant with a steady stream of advocates and referrals.